Celebrating Girl Scout Cookie Season

I suspect I’m not alone for welcoming the month of March not for its whisper of warmth to come, nor for its sunny spring skiing, but really for that timeless American tradition: Girl Scout cookies. Each March, after having placed my order with an enterprising kid the previous month, boxes of baked, sugary goodness arrive at our photography office. While I won’t scoff at a Thin Mint, Tagalongs are the hands-down favorite around here.

For the past decade, cookie season has brought particularly poignant memories, and not just because my own daughters were both Brownies at one time or another. In 2000, my team and I shot the images for the Girl Scout Cookie boxes —the same images that are probably sitting in your pantry—or crushed at the bottom of your recycling bin–right now.


The shoot took place over four days in Kansas City and used real Girl Scouts, not models, as well as a local Kansas City crew. In terms of both usage rights and logistics, it was the biggest shoot I had ever done at the time. My longtime assistant, Ben, and I prepared for weeks. We photographed about 50 girls each day and I remember that there was a woman whose sole responsibility was making sure the badges and pins were placed correctly on the uniforms.


The girls ranged in age from seven-14 at the time of the shoot. I wonder what they’re doing today? Some may be in college, while others are likely young professionals. Some may even be married or have children of their own. If you or anyone you know was part of this original shoot, we’d love to hear from you. Please post a comment below to let us know what you’ve been up to since your image became an American icon.


There are over 200 million boxes of Girl Scout cookies sold annually, which means that shoot 11 years ago remains my most wide reaching campaign ever. Every March, when the hoped-for boxes arrive, I experience a rush of memory. And then I bite into a Tagalong and get back to work.