Athleta Fall shoot, NZed

In late April we headed out again with our friends from Athleta to shoot more aspirational and inspirational images for their 2013 Fall line. The setting for these colorful autumn images was to be the south island of New Zealand, so once again, we packed our gear and traveled around the globe to one of our favorite locations!

We set up shop in Queenstown for the first portion of the shoot, traveling to great little NZed towns like Arrowtown, Glenorchy, and Paradise.  We next made the move over the Crown Range Road to Wanaka, one of our favorite locations and a place that is starting to feel more and more like home. While in Wanaka, we stay with our friends Wayne and Mandy at their cozy nook, the Te’ Wanaka Lodge, where we are treated like family and fed like royalty. A few quick days of shooting around the beautiful surroundings of the fall colors and lake side of Wanaka, it was then back to finish off additional shooting where we started in Queenstown.


It’s always amazing how long and full the days can feel while working on location, waking at extremely early hours of the morning, powering through a full day of production into the twilight, and repeating the process the next morning for a couple weeks in a row,  but how quickly it all felt it flew by when all is said and done. We always enjoy our time spent creating with our clients, and being in such a beautiful setting  like New Zealand, working with a special crew like we do,  makes all the long hours feel very much worth the effort.


A special thanks to all involved, our Creative team from Athleta, Beth and Amy.

Our fearless Producer Kit

The local Kiwi’s that took care of us and got us to and from our locations safe and sound, as well as providing some great NZed hospitality, John and Riles

The amazing April Greaves, who keeps the talent looking fresh and beautiful from well before sun up, until that last frame is captured in the evening

The great cast of talent of women who came out to work hard and brave the elements of location shooting with us. Thanks Lauren, Katie, and Drisana!

Susie and Veronica , what can you say about this pair!? Thanks for working so hard to keep the product organized and styled throughout, and keeping the mood light hearted and full of laughter.

Team LAP, as always, great working with talented people. Lori, Ben, Chris, Jess, and our favorite Kiwi hand for hire, Tommy P.

Thanks crew, you all rock!!!